LinkedIn is a platform that often gets underutilized or put on the back burner. But the truth is, LinkedIn can be extremely powerful, especially when you embrace all the platform's hidden features that don't get nearly enough exposure as they deserve.
"Is it really worth it?"
It has become a prominent tool in job search due to its vast outreach and networking facilities. According to a survey in 2014, 84% percent of all jobs are posted on LinkedIn. Several other studies show that the majority of recruiters and hiring managers now use LinkedIn at some point during the hiring process.
So it’s not just important to have a LinkedIn profile but to have a complete profile that focuses on your brand and how you add value to the employer. You want your profile to show up in the top of search results and then convince the hiring manager to make contact.
The added benefit of job search on LinkedIn is that you can connect with the Job poster (should the poster be listed) - the recruiter/HR personnel who will potentially be the one selecting and interviewing candidates for the position. That places your application at the forefront having established a connection with the job poster and providing direct access to your LinkedIn profile. It is imperative that you have a thorough LinkedIn profile with contact details provided.
You can also choose to connect with employees in the company you are applying to in order to get a better understanding of the company culture and whether the company aligns with your own career goals.
Compliment your resume & Add value
LinkedIn also offers somewhat of a one-stop shop for a hiring manager trying to learn more about the candidate behind that powerful resume on their desk. If you have recommendations on your profile, your candidacy receives instant credibility. If the companies you’ve worked for have created company pages on LinkedIn, the hiring manager can instantly learn things like how big the organization is and its Web site address without having to search around. Your LinkedIn profile also offers you the opportunity to create a more personal connection and communicate additional information not included in your resume.
If the idea of creating an attention-grabbing and value-adding LinkedIn profile feels overwhelming, our professional resume experts can do it for you!