Every company and each advertisement is different. Your resume needs to be too. While a base resume is great, custom tailoring is necessary to create a resume that sells you and sets you apart from the competition.
If it doesn’t add value – cut it
So you worked in retail during college, helped pay your way through college? While that is a well-deserved pat on the back, is it relevant to the vacancy you are applying for? A hiring manager will only glance at your resume, several seconds at the most before making a decision if you are a potential candidate or not. Every sentence, every word MUST add value and display that you are the best candidate.
Scan the advertisement, highlight keywords and skills that the potential employer is looking for. If they state they are looking for someone with 5+ years’ experience in retail, make sure you make it very clear you have that. Not only will it make it more obvious to a hiring manager, but if the company uses Applicant Tracking Software (ATS) it will help make sure your resume comes up. Use the same language as the company in the advertisement.
Don’t be afraid to be a little different
…but keep it professional. What stands you apart from someone else applying for the job? What is your USP (unique selling point)? Embrace your cover letter, it can tee up your resume and gives you the opportunity to display some personality, show your research and give a little bit extra.
Customizing and altering your base resume is the best way to increase your odds of landing the position you want. These few tips should help you. With the right base resume, tailored to the position you want, you increase your chances of getting an interview.
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